BORN FROM BROTHERLY FUN, BUILT INTO WHO WE ARE.
While growing up Matt's older brother Mark, who, like Matt, is a gentle giant, would do a gorilla act. He made everyone laugh with his timing and realistic behavior. Soon Matt and his other brothers, starting to do the gorilla act also, but never became as convincing is Mark. Marc would embarrass their mother while driving in the car by making gorilla faces and gestures at passing motorists.
Not long ago, Matt's big brother Mark, a successful artist, created the Paddle Beast and Big Kahuna Surf figures as woodblock prints. He was originally hand-printing the designs on paper and cotton T-shirts in his gallery in Hanalei Kauai. When Matt first saw the designs he couldn't help but laugh, because Mark described them as "Self-Portraits". And the Paddle Beast was born. Over time, the Paddle Beast has evolved into Big Kahuna and Bikinirilla. You will see different versions of the Paddle Beast in our prints, logos, and marketing materials. Matt's intent was to make a few T-shirts and sell them, but then things took a different turn.
Read MoreMATT DANIELLS AND HIS BROTHERS WERE RAISED IN THE PACIFIC, GUAM, PALAU, MAUI
They were always immersed in the island lifestyle and the ocean culture. They surf, dive, paddle, windsurf, spearfish, and generally thrive on an seaside existence.
FOUNDED ON A WHIM, SILVERBACK HAWAII HAS EVOLVED INTO MORE THAN A BRAND
OUR GOAL IS TO KEEP PLASTIC, PARTICULARLY THE PLASTIC WATER BOTTLES THAT SILVERBACK APPAREL IS MADE FROM, OUT OF THE OCEAN AND LANDFILLS
According to Condor Ferries of the UK we, humans, are polluting the ocean with 12.7 million tons of plastic waste every year. There is now 5.25 trillion tons of macro and micro pieces of plastic in our ocean and about 46,000 pieces in every square mile of ocean, weighing up 269,000 tons. Every day about 8 million pieces of plastic makes their way into our oceans. 88% of the sea's surface is polluted by plastic waste. Silverback Hawaii LLC aims to do its part in cleaning the environment by the creation of sustainable products, and taking an active role in reversing the negative impact of plastic pollution. Our dream is to not only keep plastic out of the oceans and landfills by recycling it into our products, but in cooperation with other environmental agencies and institutions, contribute to beach, ocean, and waterway cleanups. At Silverback we want to give back.
Shop Now
Left to right: Matt, Mark, Mom Margaret Leach, famous artist, Steve and Brian
Mark with the original Paddle Beast wood
What Our Customers Are Saying
I wanted to send you a note to thank you for including the Silverback sticker and card with my most recent order, that was extremely kind and unexpected! It's so exciting to have another great brand of paddling gear on the scene. For the product itself, there are so many qualities that I love...
— Rachel AlvarezSilverback jerseys are some of the most comfortable paddling tops I have ever worn!! All items: tanks, short sleeve, and long sleeve shirts are light, bright, and comfortable!! The paddling pants fit well and do not cause chaffing. Additionally, all the products are eco-friendly — and that is a BIG PLUS!!
— Wade WillfordAloha, the Silverback product line has been out for a couple of years now, and truly love the jerseys I have. There are so many aspects of the product line that go hand in hand with the lifestyle of paddling Hawaii Style. I love the idea of the material, comfort, but most of all we know Matt Daniel’s is a person who cares, and lives it every day. Mahalo Silverback!
— Paul BeattieSilverback clothing is the absolute best beach/outdoor attire for our children (and us)! We love how comfortable the recycled plastic material is! Silverback attire protects us from the sun while we get to take care of the Earth! Thanks for making the best outdoor wear for our family!
— Ashley FaceI’ve been on the ocean for most of my life. For a majority of those years sunscreen and sun protection wasn’t a thing. Yikes!! Needless to say, these days sun protection is a big deal for me. My Silverback hoodie is my go to anytime I’m on the ocean. It’s super comfortable, lightweight, made from recycled plastic and keeps me covered. Love it!
— Dane Ward
